So what exactly does a marketing consultant do?
To give you a flavour, here’s a round-up of some of the projects we worked on last month at SharpEdge.
- Business planning – we worked with a client to finalise their business and marketing strategies and key actions for the next three years across all areas of their business.
- Marketing reviewing – we spent a day and a half reviewing a client’s marketing approaches and suggesting new opportunities.
- Big strategic questions – we helped a client to succinctly summarise their company vision, mission and values.
- Better promotion – we project-managed the creation of a promotional leaflet for a client; writing the content, and liaising with designers and printers. This was part of a wider campaign we devised for the client.
- Email marketing – we set up a client’s customer enewsletter (in two languages).
- Content writing – we authored or edited eight news stories or technical articles for client websites.
- Great examples – we wrote a case study for a client to explain how their bespoke business-to-business product has been used.
- Employee engagement – we rewrote aspects of a client’s staff handbook, to better reflect their ethos. We also wrote a staff newsletter for global distribution (in four languages).
- Management communications – we wrote a ‘Manager’s Guide to Workplace Health & Wellbeing’, to support a workplace culture and HR campaign for staff.
- Management research – we created an internal management survey for a large organisation to measure how well company values were being embedded.
- Better search presence – we optimised a client’s AdWords campaign to reduce cost and increase click-through rate.
- Project management – we project-managed the switchover of a client’s website hosting, liaising with three different web companies.
- Brand research – we devised a brand research survey for an international client to gauge customers perceptions.
- Coaching – we coached a marketing co-ordinator to help them keep projects on track.
- Brochure writing – we structured and wrote a client’s 12-page brochure.
- Advising and project scoping – we worked with two prospective clients to help them decide what they might need from a marketing programme.
- Social media – we helped a client get set up on Twitter and also posted client content onto LinkedIn and Google+ company pages.
And if that’s not enough, as Chartered Marketers we’ve also found time for our own continual professional development to make sure our clients continue to get the best and most up-to-date advice.
Yes, all this and more in just one month (we really deserved that Easter chocolate!). And we have even more exciting projects in the pipeline for April.
Now, what could we do for you…?