Your marketing campaign: should you commit or quit?
This is the tale of two of my clients, and a graph.
The first client undertook a particular marketing activity consistently for about three years, and enjoyed success with it. But it then reached the point where it wasn’t working any more…
Read OnHow Sales and Marketing can work together better
How often do you hear the phrase “Marketing and Sales”? Much less frequently, I’d suggest, than the classic “Sales and Marketing”. Why so? And which is more correct?
Read On
Marketing measurement: measure what matters
Going through the checkout at a certain supermarket, I commented on how quickly the cashier was scanning my items. “I have to,” she replied. “We have to scan 30 items a minute.” “So, you’re measured?” I asked. “What happens if you don’t achieve it?” “We get told off – but not as bad as [other…
Read On
Social media marketing: six questions to stop you failing
Social media can be a fantastic way to market your business. It’s certainly received a lot of hype from the marketing community, and now it is almost expected that a business has to include social media in its communications mix. While social media can be a fantastic marketing tool, I have seen businesses wander into…
Read OnContent marketing: how to create content that matters
Content marketing is one of the latest marketing trends and buzzwords. If you’re not familiar with the term, here’s a definition, according to The Content Marketing Institute (who should know about these things): “Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a…
Read On
Competitors – seven reasons they’re good for your business
I’ve been working on two strategic consultancy projects this month with two new clients – and each time, the earliest stages of the conversation have included the same key question: “Who are your competitors?” Most companies are very happy to talk about themselves – but some are less comfortable talking about the competition. Some even…
Read On