This is the tale of two of my clients, and a graph.
The first client undertook a particular marketing activity consistently for about three years, and enjoyed success with it. But it then reached the point where it wasn’t working any more…
Read OnMeasuring your marketing efforts is vital, so you know whether you’re doing the right thing and, importantly, how you can improve to get even better results. Many of our clients are manufacturers, and so embrace the concept of ‘continuous improvement’. We believe marketing should do the same – which is why putting objectives and measurements…
Read OnSocial media can be a fantastic way to market your business. It’s certainly received a lot of hype from the marketing community, and now it is almost expected that a business has to include social media in its communications mix. While social media can be a fantastic marketing tool, I have seen businesses wander into…
Read OnGoing through the checkout at a certain supermarket, I commented on how quickly the cashier was scanning my items. “I have to,” she replied. “We have to scan 30 items a minute.” “So, you’re measured?” I asked. “What happens if you don’t achieve it?” “We get told off – but not as bad as [other…
Read OnWith over 400 million members, LinkedIn has become one of the most popular social media websites in the world. If used properly, it can be a great tool to promote your business – provided you have anticipated the potential downsides. In this guest post, Stephen Jennings, an employment lawyer and partner at Tozers Solicitors LLP,…
Read OnHow often do you hear the phrase “Marketing and Sales”? Much less frequently, I’d suggest, than the classic “Sales and Marketing”. Why so? And which is more correct?
Read OnSales and marketing are inextricably linked and it’s not uncommon for the same person to carry out both functions, particularly in smaller businesses. Good sales and marketing are key to business success. So we asked Freelance Sales (UK) director Jeremy Wilkinson to share his tips on the essential skills and tools a salesperson needs. Plan…
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