This is the tale of two of my clients, and a graph.
The first client undertook a particular marketing activity consistently for about three years, and enjoyed success with it. But it then reached the point where it wasn’t working any more…Read On
Social media can be a fantastic way to market your business. It’s certainly received a lot of hype from the marketing community, and now it is almost expected that a business has to include social media in its communications mix. While social media can be a fantastic marketing tool, I have seen businesses wander into…Read On
Content marketing is one of the latest marketing trends and buzzwords. If you’re not familiar with the term, here’s a definition, according to The Content Marketing Institute (who should know about these things): “Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a…Read On
With over 400 million members, LinkedIn has become one of the most popular social media websites in the world. If used properly, it can be a great tool to promote your business – provided you have anticipated the potential downsides. In this guest post, Stephen Jennings, an employment lawyer and partner at Tozers Solicitors LLP,…Read On
Sales and marketing are inextricably linked and it’s not uncommon for the same person to carry out both functions, particularly in smaller businesses. Good sales and marketing are key to business success. So we asked Freelance Sales (UK) director Jeremy Wilkinson to share his tips on the essential skills and tools a salesperson needs. Plan…Read On