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Feb22018

52 content ideas for your business blog

Creating a blog for your business can be really beneficial: it means your website is regularly updated, which can help with search engine optimisation (SEO); it can provide value for your customers or potential customers by answering their questions and reassuring them about your product or business; it can position you as an expert in…

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02/02/2018 Leave a commentContent Marketing, Digital Marketing, Marketing Communications, PRBy Annette Harpham

Sep162016

13 ways to build credibility in your business

16/09/2016 Leave a commentBranding, Content Marketing, Marketing Communications, Marketing Strategy, PRBy Annette Harpham

Oct52015

Content marketing: how to create content that matters

Content marketing is one of the latest marketing trends and buzzwords. If you’re not familiar with the term, here’s a definition, according to The Content Marketing Institute (who should know about these things): “Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a…

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05/10/2015 Leave a commentContent Marketing, Digital Marketing, Marketing Communications, PRBy Annette Harpham

Feb142015

Content marketing – what it is, why it matters, and how to get started

14/02/2015 Leave a commentContent Marketing, Digital Marketing, Marketing Communications, PRBy Annette Harpham