In part 1 of “How to write for trade magazines” we looked at the strategic and media issues. Now for the practicalities and golden rules. Writing issues Editorial or bylined article? If this is editorial, you need to write in a factual, dispassionate way, like a journalist who has no vested interest in the…
Read OnIn many business-to-business markets the trade magazine or business journal is alive and well. But in the digital marketing era there’s more to them than just the printed copy on the office coffee table. There’s also the added benefit of having your article published on the journal’s website and shared on social media and in…
Read OnCreating a blog for your business can be really beneficial: it means your website is regularly updated, which can help with search engine optimisation (SEO); it can provide value for your customers or potential customers by answering their questions and reassuring them about your product or business; it can position you as an expert in…
Read OnWe prefer to do business with people and organisations we trust. We want to be confident that the services or products we are investing in will be suitable for our needs, delivered when promised and that contract and payment arrangements will be honoured. For smaller or newer companies, it can be difficult to build credibility,…
Read OnContent marketing is one of the latest marketing trends and buzzwords. If you’re not familiar with the term, here’s a definition, according to The Content Marketing Institute: “Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience…
Read OnIf you’ve heard the term ‘content marketing’, and you’re not sure what it is or why you should think seriously about doing it for your business, let me explain. Or, as a better way to make the point, let me give you an example. You’re searching the web for something. You click on a page,…
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