Exhibitions, expos, trade shows, trade fairs… call them what you will, they divide opinion. Some people tingle at the thought of the exhibition hall – the smell of freshly-laid carpet; colourful stands; intriguing exhibits. Others groan, imagining hours on their feet; overpriced coffee; endless corporate videos. Personally, I love them. I cut my marketing teeth…
Read OnThis post was originally published in 2016, but due to the high number of visits it receives, it has been updated to include reference to the GDPR data law which came into effect in May 2018. Please note, this blog post can only contain general principles and must not be considered as legal advice. Your organisation…
Read OnIt’s the spring exhibition season, and even these days, when marketing thinking is dominated by all-things digital, many companies are still choosing to stake out their spot in the exhibition hall. But do you know how to make the most of the opportunity – and does your company team actually know how to behave at…
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