The basics of digital marketing

Digital marketing has transformed marketing strategy and practice at a rapid pace, and continues to do so. If you don’t live in the digital marketing world every day, it can all seem a bit baffling; and with things changing so quickly there can be a real sense that digital marketing is a black art, and…

digital marketing glossary

Digital marketing glossary

The digital marketing world is full of jargon, abbreviations and acronyms.  Digital marketing people use the terms freely… but if they are not explained, they can leave clients feeling in the dark – or worse, using the wrong term and asking for the wrong thing.  So here’s a short digital marketing glossary of some useful…

Tiered marketing metrics

Tiered marketing metrics

Measuring your marketing efforts is vital, so you know whether you’re doing the right thing and, importantly, how you can improve to get even better results. Many of our clients are manufacturers, and so embrace the concept of ‘continuous improvement’.  We believe marketing should do the same – which is why putting objectives and measurements…

LinkedIn Tips For Business

10 ways LinkedIn can get you and your business noticed

With over 433 million users worldwide, of which over 20m are in the UK  (2016 figures) LinkedIn is Britain’s third biggest social network. While it is probably best known for being a useful recruitment website, these figures demonstrate that LinkedIn is definitely not just about finding your next job. The world’s only social network dedicated to…

Trust matrix

13 ways to build credibility in your business

We prefer to do business with people and organisations we trust. We want to be confident that the services or products we are investing in will be suitable for our needs, delivered when promised and that contract and payment arrangements will be honoured. For smaller or newer companies, it can be difficult to build credibility,…