The digital marketing world is full of jargon, abbreviations and acronyms. Digital marketing people use the terms freely… but if they are not explained, they can leave clients feeling in the dark – or worse, using the wrong term and asking for the wrong thing. So here’s a short digital marketing glossary of some useful…
Measuring your marketing efforts is vital, so you know whether you’re doing the right thing and, importantly, how you can improve to get even better results. Many of our clients are manufacturers, and so embrace the concept of ‘continuous improvement’. We believe marketing should do the same – which is why putting objectives and measurements…
Creating a blog for your business can be really beneficial: it means your website is regularly updated, which can help with search engine optimisation (SEO); it can provide value for your customers or potential customers by answering their questions and reassuring them about your product or business; it can position you as an expert in…
Exhibitions, expos, trade shows, trade fairs… call them what you will, they divide opinion. Some people tingle at the thought of the exhibition hall – the smell of freshly-laid carpet; colourful stands; intriguing exhibits. Others groan, imagining hours on their feet; overpriced coffee; endless corporate videos. Personally, I love them. I cut my marketing teeth…
An email newsletter is an ideal way to keep in touch with current clients, remind potential customers of what you do and how you can help them and build credibility as a valued partner. Here are nine ways to help you make the most of the opportunity. Clarify your objectives. Decide what you want to…
We prefer to do business with people and organisations we trust. We want to be confident that the services or products we are investing in will be suitable for our needs, delivered when promised and that contract and payment arrangements will be honoured. For smaller or newer companies, it can be difficult to build credibility,…
Sales and marketing are inextricably linked and it’s not uncommon for the same person to carry out both functions, particularly in smaller businesses. Good sales and marketing are key to business success. So we asked Freelance Sales (UK) director Jeremy Wilkinson to share his tips on the essential skills and tools a salesperson needs. Plan…
With over 400 million members, LinkedIn has become one of the most popular social media websites in the world. If used properly, it can be a great tool to promote your business – provided you have anticipated the potential downsides. In this guest post, Stephen Jennings, an employment lawyer and partner at Tozers Solicitors LLP,…
Content marketing is one of the latest marketing trends and buzzwords. If you’re not familiar with the term, here’s a definition, according to The Content Marketing Institute: “Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience…
Social media can be a fantastic way to market your business. It’s certainly received a lot of hype from the marketing community, and now it is almost expected that a business has to include social media in its communications mix. While social media can be a fantastic marketing tool, I have seen businesses wander into…
