With over 433 million users worldwide, of which over 20m are in the UK, LinkedIn is Britain’s third biggest social network. While it is probably best known for being a useful recruitment website, these figures demonstrate that LinkedIn is definitely not just about finding your next job. The world’s only social network dedicated to professionals, LinkedIn was set up in 2003 to help people become more productive and successful in work by providing access to contacts and opportunities.
Here are ten ways you can use LinkedIn to get you and your business noticed.
- Keep up to date with industry news. LinkedIn is a mine of industry information with plenty of news updates and opinion pieces. As well as receiving status updates on your home feed, LinkedIn Pulse enables you to access news from your favourite media outlets as well as articles written by real people in your sector.
- Become a thought leader. Anyone can publish an article on LinkedIn Pulse. This can help you develop your personal brand as an authoritative voice and become known as an industry expert.
- Share best practice. LinkedIn is NOT about telling everyone your news or selling your products and services. Like all social networks, it’s a community. LinkedIn Groups are a really useful way to engage with your peers and discuss big questions related to your business, you’ll find advice and be able to offer help to others too.
- Improve your skills. LinkedIn has invested heavily in its learning tools over recent years. You can now develop new skills by accessing a huge library of presentation slides or subscribing to online learning courses.
- Identify prospects and nurture new business leads. As a network of professionals, LinkedIn is a fantastic resource for identifying possible new customers, networking with prospects and developing fruitful relationships.
- Research competitors, suppliers or potential business partners. As well as finding new customers, you can also use LinkedIn as a research tool to find out more about your competitors, suppliers or possible business partners. You may find common ground or contacts that will help break the ice when you get in touch. Or you may learn of an issue they are facing that you, or someone you know, can help fix.
- Develop lasting relationships with suppliers and customers. LinkedIn makes it easy to keep up to date with your suppliers’ and customers’ news and to engage with them by liking, commenting on or sharing their status updates or participating in a group discussion with them.
- Raise the profile of your brand. The more your company and your employees post to LinkedIn, the more exposure your brand will have. Ensure you set up a LinkedIn company page and brand it consistently
- Promote your products or services. LinkedIn company pages include several showcase pages; use these to highlight specific products or services. Or why not try sponsored updates or text adverts to target specific demographics.
- Drive traffic to your website. Ensure your company page includes up to date links to your website and other social media profiles. Encourage employees’ to include the company website in their personal profiles.
If you want to find out more about how you can make LinkedIn work for you and your business, why not ask our advice about social media for business?