Clear, persuasive, memorable business-to-business and technical copywriting.
SharpEdge Marketing provides B2B copywriting services direct to clients, or as a specialist outsourced service to website companies and design agencies.
As a Devon freelance copywriter, Annette Harpham is a Chartered Marketer and an experienced B2B copywriter and technical copywriter.
With over 20 years’ B2B marketing experience, you can expect smart, sparkling, professional copy that resonates with your B2B buyers and influencers.
Sector experience includes:
- Construction products & services
- Bespoke manufacturing
- Engineering services
- Concrete construction
- Renewable energy
- Property services
- Heritage construction
- Logistics
- Marine
- Financial services
- IT services
- Fire containment
Where do we start?
- Let’s talk about your project. Tell me what you want to achieve and we can agree costs and timescales. All work is estimated up front.
- I get to grips with the task. Understanding the product, business, markets and customers is key to getting the copy spot on, so please be prepared to answer some questions or complete a briefing form.
- We decide on the brand voice. Together we decide what you want to sound like, so I choose the right vocabulary for your brand. I can follow your brand style guide if you have one.
- We agree the best keywords. If your project is for the web, we’ll need to choose the most relevant keywords so the copy can be optimised for search engines.
- You advise on the technical details. Although I’m used to writing technical copy (and I’m adept at research), it’s helpful if you can run through industry-specific terms and provide extra support material if possible.
