It’s the spring exhibition season, and even these days, when marketing thinking is dominated by all-things digital, many companies are still choosing to stake out their spot in the exhibition hall. But do you know how to make the most of the opportunity – and does your company team actually know how to behave at…Read On
This is the tale of two of my clients, and a graph.
The first client undertook a particular marketing activity consistently for about three years, and enjoyed success with it. But it then reached the point where it wasn’t working any more…Read On