I’ve been working on two strategic consultancy projects this month with two new clients – and each time, the earliest stages of the conversation have included the same key question: “Who are your competitors?” Most companies are very happy to talk about themselves – but some are less comfortable talking about the competition. Some even…Read On
Content marketing is one of the latest marketing trends and buzzwords. If you’re not familiar with the term, here’s a definition, according to The Content Marketing Institute (who should know about these things): “Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a…Read On
During August 2015 we welcomed year 11 student Ellie from South Devon for a week’s work experience. In this guest blog Ellie shares her thoughts and research on the social media channels most used by her and her peers, and how they could be used effectively for marketing. More businesses are moving onto social…Read On
Social media can be a fantastic way to market your business. It’s certainly received a lot of hype from the marketing community, and now it is almost expected that a business has to include social media in its communications mix. While social media can be a fantastic marketing tool, I have seen businesses wander into…Read On
Going through the checkout at a certain supermarket, I commented on how quickly the cashier was scanning my items. “I have to,” she replied. “We have to scan 30 items a minute.” “So, you’re measured?” I asked. “What happens if you don’t achieve it?” “We get told off – but not as bad as [other…Read On
It’s the spring exhibition season, and even these days, when marketing thinking is dominated by all-things digital, many companies are still choosing to stake out their spot in the exhibition hall. But do you know how to make the most of the opportunity – and does your company team actually know how to behave at…Read On
This is the tale of two of my clients, and a graph.
The first client undertook a particular marketing activity consistently for about three years, and enjoyed success with it. But it then reached the point where it wasn’t working any more…Read On