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Category Archives: Sales and Marketing

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Sales And Marketing Integration, Working Together

Essential sales skills for the SME

Sales and marketing are inextricably linked and it’s not uncommon for the same person to carry out both functions, particularly in smaller businesses. Good sales and marketing are key to business success. So we asked Freelance Sales (UK) director Jeremy Wilkinson to share his tips on the essential skills and tools a salesperson needs. Plan…

Marketing Communications, Marketing Strategy, Sales and MarketingBy Annette Harpham

How Sales and Marketing can work together better

How often do you hear the phrase “Marketing and Sales”? Much less frequently, I’d suggest, than the classic “Sales and Marketing”. Why so? And which is more correct?

Marketing Strategy, Sales and MarketingBy Annette Harpham
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