The digital marketing world is full of jargon, abbreviations and acronyms. Digital marketing people use the terms freely… but if they are not explained, they can leave clients feeling in the dark – or worse, using the wrong term and asking for the wrong thing. So here’s a short digital marketing glossary of some useful…
Marketing can sometimes be viewed as the money-spending department, rather than the revenue-generating department. Marketers often don’t help themselves by talking vaguely about “brands” and “positioning” (and letting themselves be seen as ‘creative types’) rather than using the kind of words the FD loves to hear – cashflow, return on investment, margin, and of course…
Measuring your marketing efforts is vital, so you know whether you’re doing the right thing and, importantly, how you can improve to get even better results. Many of our clients are manufacturers, and so embrace the concept of ‘continuous improvement’. We believe marketing should do the same – which is why putting objectives and measurements…
I speak to many businesses who define their target market as “SMEs”. An SME (small-to-medium enterprise) is a business with less than 250 employees, turns over up to about £40m, and where a non-SME organisation doesn’t own more than a quarter of it. The problem with targeting SMEs is this: according to government statistics, 99.9%…
Marketing has many aspects – that’s what can make it so much fun; but it can also make it seem bafflingly complex. Just some of the things you’ll be considering in your marketing are branding; unique selling points, or differentiators; your strengths and weaknesses as a business; customer service; setting the right prices; competitors; choosing,…
If you’re wondering whether you’re doing the “right marketing”, that’s a good thing. It means you are thinking about your marketing’s effectiveness and measurement and what your options might be to make improvements. To begin answering the question of whether your marketing is “right” we need to step back and tackle three key questions: 1.…
Creating a blog for your business can be really beneficial: it means your website is regularly updated, which can help with search engine optimisation (SEO); it can provide value for your customers or potential customers by answering their questions and reassuring them about your product or business; it can position you as an expert in…
Exhibitions, expos, trade shows, trade fairs… call them what you will, they divide opinion. Some people tingle at the thought of the exhibition hall – the smell of freshly-laid carpet; colourful stands; intriguing exhibits. Others groan, imagining hours on their feet; overpriced coffee; endless corporate videos. Personally, I love them. I cut my marketing teeth…
An email newsletter is an ideal way to keep in touch with current clients, remind potential customers of what you do and how you can help them and build credibility as a valued partner. Here are nine ways to help you make the most of the opportunity. Clarify your objectives. Decide what you want to…
We prefer to do business with people and organisations we trust. We want to be confident that the services or products we are investing in will be suitable for our needs, delivered when promised and that contract and payment arrangements will be honoured. For smaller or newer companies, it can be difficult to build credibility,…
