Five steps to get to grips with your marketing

Five steps to get to grips with your marketing

Marketing has many aspects – that’s what can make it so much fun; but it can also make it seem bafflingly complex. Just some of the things you’ll be considering in your marketing are branding; unique selling points, or differentiators; your strengths and weaknesses as a business; customer service; setting the right prices; competitors; choosing,…

The basics of digital marketing

Digital marketing has transformed marketing strategy and practice at a rapid pace, and continues to do so. If you don’t live in the digital marketing world every day, it can all seem a bit baffling; and with things changing so quickly there can be a real sense that digital marketing is a black art, and…

marketing strategy - direction

What is the “right marketing”?

If you’re wondering whether you’re doing the “right marketing”, that’s a good thing. It means you are thinking about your marketing’s effectiveness and measurement and what your options might be to make improvements. To begin answering the question of whether your marketing is “right” we need to step back and tackle three key questions: 1.…

digital marketing glossary

Digital marketing glossary

The digital marketing world is full of jargon, abbreviations and acronyms.  Digital marketing people use the terms freely… but if they are not explained, they can leave clients feeling in the dark – or worse, using the wrong term and asking for the wrong thing.  So here’s a short digital marketing glossary of some useful…

Tiered marketing metrics

Tiered marketing metrics

Measuring your marketing efforts is vital, so you know whether you’re doing the right thing and, importantly, how you can improve to get even better results. Many of our clients are manufacturers, and so embrace the concept of ‘continuous improvement’.  We believe marketing should do the same – which is why putting objectives and measurements…

Marketing and Finance

What every Finance Director needs to know about Marketing

Marketing can sometimes be viewed as the money-spending department, rather than the revenue-generating department. Marketers often don’t help themselves by talking vaguely about “brands” and “positioning” (and letting themselves be seen as ‘creative types’) rather than using the kind of words the FD loves to hear – cashflow, return on investment, margin, and of course…

Trust matrix

13 ways to build credibility in your business

We prefer to do business with people and organisations we trust. We want to be confident that the services or products we are investing in will be suitable for our needs, delivered when promised and that contract and payment arrangements will be honoured. For smaller or newer companies, it can be difficult to build credibility,…