How often do you hear the phrase “Marketing and Sales”? Much less frequently, I’d suggest, than the classic “Sales and Marketing”. Why so? And which is more correct?
This is the tale of two of my clients, and a graph.
The first client undertook a particular marketing activity consistently for about three years, and enjoyed success with it. But it then reached the point where it wasn’t working any more…
In marketing circles direct mail is sometimes spoken of with a bit of snigger, almost like it’s a guilty confession – the fear that it will be considered “so very 90s”. Yet even in the digital marketing age, there are some good reasons to use direct mail, and I believe it has every right to…