Tiered marketing metrics

Measuring your marketing efforts is vital, so you know whether you’re doing the right thing and, importantly, how you can improve to get even better results. Many of our clients are manufacturers, and so embrace the concept of ‘continuous improvement’.  We believe marketing should do the same – which is why putting objectives and measurements…

Competitors – seven reasons they’re good for your business

I’ve been working on two strategic consultancy projects this month with two new clients – and each time, the earliest stages of the conversation have included the same key question: “Who are your competitors?” Most companies are very happy to talk about themselves – but some are less comfortable talking about the competition. Some even…