Five steps to get to grips with your marketing

Five steps to get to grips with your marketing

Marketing has many aspects – that’s what can make it so much fun; but it can also make it seem bafflingly complex. Just some of the things you’ll be considering in your marketing are branding; unique selling points, or differentiators; your strengths and weaknesses as a business; customer service; setting the right prices; competitors; choosing,…

The basics of digital marketing

Digital marketing has transformed marketing strategy and practice at a rapid pace, and continues to do so. If you don’t live in the digital marketing world every day, it can all seem a bit baffling; and with things changing so quickly there can be a real sense that digital marketing is a black art, and…

marketing strategy - direction

What is the “right marketing”?

If you’re wondering whether you’re doing the “right marketing”, that’s a good thing. It means you are thinking about your marketing’s effectiveness and measurement and what your options might be to make improvements. To begin answering the question of whether your marketing is “right” we need to step back and tackle three key questions: 1.…

Tiered marketing metrics

Tiered marketing metrics

Measuring your marketing efforts is vital, so you know whether you’re doing the right thing and, importantly, how you can improve to get even better results. Many of our clients are manufacturers, and so embrace the concept of ‘continuous improvement’.  We believe marketing should do the same – which is why putting objectives and measurements…

Why Competitors Are Good For Your Business

Competitors – seven reasons they’re good for your business

I’ve been working on two strategic consultancy projects this month with two new clients – and each time, the earliest stages of the conversation have included the same key question: “Who are your competitors?” Most companies are very happy to talk about themselves – but some are less comfortable talking about the competition. Some even…