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Tag Archives: social media

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Trust matrix

13 ways to build credibility in your business

We prefer to do business with people and organisations we trust. We want to be confident that the services or products we are investing in will be suitable for our needs, delivered when promised and that contract and payment arrangements will be honoured. For smaller or newer companies, it can be difficult to build credibility,…

Branding, Content Marketing, Marketing Communications, Marketing Strategy, PRBy Annette Harpham

Social Media Legal Aspects

LinkedIn and your business: avoiding legal pitfalls

With over 400 million members, LinkedIn has become one of the most popular social media websites in the world. If used properly, it can be a great tool to promote your business – provided you have anticipated the potential downsides. In this guest post, Stephen Jennings, an employment lawyer and partner at Tozers Solicitors LLP,…

Digital Marketing, Marketing Communications, Marketing Law, Social Media MarketingBy Annette Harpham
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