An email newsletter is an ideal way to keep in touch with current clients, remind potential customers of what you do and how you can help them and build credibility as a valued partner. Here are nine ways to help you make the most of the opportunity. Clarify your objectives. Decide what you want to…
We prefer to do business with people and organisations we trust. We want to be confident that the services or products we are investing in will be suitable for our needs, delivered when promised and that contract and payment arrangements will be honoured. For smaller or newer companies, it can be difficult to build credibility,…
Sales and marketing are inextricably linked and it’s not uncommon for the same person to carry out both functions, particularly in smaller businesses. Good sales and marketing are key to business success. So we asked Freelance Sales (UK) director Jeremy Wilkinson to share his tips on the essential skills and tools a salesperson needs. Plan…
With over 400 million members, LinkedIn has become one of the most popular social media websites in the world. If used properly, it can be a great tool to promote your business – provided you have anticipated the potential downsides. In this guest post, Stephen Jennings, an employment lawyer and partner at Tozers Solicitors LLP,…
I’ve been working on two strategic consultancy projects this month with two new clients – and each time, the earliest stages of the conversation have included the same key question: “Who are your competitors?” Most companies are very happy to talk about themselves – but some are less comfortable talking about the competition. Some even…
