The digital marketing world is full of jargon, abbreviations and acronyms. Digital marketing people use the terms freely… but if they are not explained, they can leave clients feeling in the dark – or worse, using the wrong term and asking for the wrong thing. So here’s a short digital marketing glossary of some useful…
Marketing can sometimes be viewed as the money-spending department, rather than the revenue-generating department. Marketers often don’t help themselves by talking vaguely about “brands” and “positioning” (and letting themselves be seen as ‘creative types’) rather than using the kind of words the FD loves to hear – cashflow, return on investment, margin, and of course…
Measuring your marketing efforts is vital, so you know whether you’re doing the right thing and, importantly, how you can improve to get even better results. Many of our clients are manufacturers, and so embrace the concept of ‘continuous improvement’. We believe marketing should do the same – which is why putting objectives and measurements…
