Five steps to get to grips with your marketing

Five steps to get to grips with your marketing

Marketing has many aspects – that’s what can make it so much fun; but it can also make it seem bafflingly complex. Just some of the things you’ll be considering in your marketing are branding; unique selling points, or differentiators; your strengths and weaknesses as a business; customer service; setting the right prices; competitors; choosing,…

digital marketing glossary

Digital marketing glossary

The digital marketing world is full of jargon, abbreviations and acronyms.  Digital marketing people use the terms freely… but if they are not explained, they can leave clients feeling in the dark – or worse, using the wrong term and asking for the wrong thing.  So here’s a short digital marketing glossary of some useful…

Trust matrix

13 ways to build credibility in your business

We prefer to do business with people and organisations we trust. We want to be confident that the services or products we are investing in will be suitable for our needs, delivered when promised and that contract and payment arrangements will be honoured. For smaller or newer companies, it can be difficult to build credibility,…

Using Competitions and Prize Draws In Business Marketing

Competitions, free draws and lotteries: what’s the difference and does it matter?

This post was originally published in 2016, but due to the high number of visits it receives, it has been updated to include reference to the GDPR data law which came into effect in May 2018. Please note, this blog post can only contain general principles and must not be considered as legal advice. Your organisation…